Product Summary
Dr Brady’s Dental is a vital addition to the canine dental market. As more and more seaweed-based supplements hit the market, not enough care is given to seaweed quality. Quality and effectiveness aside, seaweed can be notoriously high in iodine and can bind a considerable amount of heavy metals, a concern when these products need to be used daily for 8 weeks to get the desired effect. We resolve these issues by using carefully handled organic seaweed (a first for the market) as well as iodine and heavy metal binders. The net result is a safer clean that not only freshens their breath but may even work on staining.
Dental ProThyriod contains seaweed which studies show removes tartar from your dog’s teeth in 5-8 weeks, reducing odour from the mouth. However, the concern to date has been the high heavy metal and iodine contents of such plants, both fluctuating with where they are harvested. In terms of heavy metals, we have found the cleanest source of hand-harvested, organic seaweed possible which we verify for you in the lab. To this we add pure, organic EU Chlorella which helps bind most remaining heavy metals in the gut. Activated charcoal inhibits much of the iodine being absorbed while naturally derived selenium methionine boosts thyroid function.
In this way, ProThyroid is expected to have the lowest heavy metal and thyroid impact of any comparable product on the market.
Benefits:
- ORGANIC SEAWEED - this product contains some of the finest seaweed available for pets. Hand-picked on remote, family-owned farms in the wilds of the Atlantic, the plants are then washed in cool, fresh water which decreases impurities such as heavy metal and salt content. Finally, it is repeatedly ground to a soluble form, making for better absorption.
- COOL DRIED FOR BETTER TARTAR REMOVAL - Normally, animal feed is dried with heat. Our seaweed is icool dried (39oC), better preserving the polysaccharides that remove tartar from your dog’s teeth.
- STAIN REMOVAL?! - In another first for the pet dental market,activated charcoal has long been used by the industry for stain removal (this is the yellowing of their teeth with age, an unavildable consequence of life, in that way staining is different to tartar which is caused by a lack of abrasion).
- UNRIVALLED BAD BREATH CONTROL - Charcoal has a dual function in this product. First, it binds impurities in the mouth that can result in foul breath whilepeppermint, studies show, can inhibit biofilm formation in the oral cavity, where the bad bacteria live, making it handy in the battle against periodontitis, gingivitis, and of course halitosis (bad breath!).
- PRO THYROID - This product is thyroid-protective for 3 reasons. They are:
- LOW-IODINE CONTENT - Iodine is pivotal to good health but too much for too long might be a concern. To combat this, we do not use true kelp in this product (very high in iodine). We use a lower iodine seaweed (Ascophyllum) and then use activated charcoal which binds excess iodine before your pet can absorb it, meaning your dog won’t absorb much over the 8wk course of giving this product daily.
- LOW-HEAVY METAL CONTENT - Seaweed is notorious for binding heavy metals present in our seas. First, the fresh-water washing removes impurities on the outside, a crucial first step to heavy metal reduction. Next we include EU organic Chlorella which is not only deeply nutritious but its negative charge means it binds heavy metals from the gut. This means much of what may be coming in with the seaweed will be removed.
- SELENIUM ENRICHED SACCHAROMYCES - Selenium is a vital and often deficient nutrient in your pets diet. It’s also pivotal to thyroid health. We include the very best food source of it, boosting thyroid function
- LAB TESTED - We want you to be confident in the quality and cleanliness of our product, so we lab test every batch of our product so you can rest assured what we say is in the tin, is actually in the tin. Or not, more importantly!
- MONEY-BACK GUARANTEE - As ever, we are so highly confident that this product will clean up your dog’s mouth that we offer a money-back guarantee. If you are not happy with the effects of our product after an 8wk trial we’ll refund you your purchase. No quibbles.
Product Ingredients
- Organic Atlantic Irish Seaweed
- Organic EU Chlorella
- Activated charcoal. selenium-enriched inactivated Saccharomyces
- Organic peppermint
Nutritional Content
Product Usage Directions
The product is added to their food, working from the inside out (through their saliva). While most pets love Dr Brady’s Dental it’s best to start with a smaller dose and build slowly. Eg, if on 2 scoops, start with half a scoop and get up to full dose by meal 5.
Note : This product is safe to use in hypothyroid pets but note it may reduce their need for thyroid medication. Please monitor with your (natural) vet.
Iodine & Their Thyroid
First, you must understand the problem with our current understanding of iodine in dogs.
I assume if you’re here looking for iodine information, you and your vet will appreciate this explanation below! It will hopefully reduce some of the fear that made you click this tab in the first place!
Everything we assume we know about iodine in dogs is based on studies of conical flask iodine (iodide) and kibble-fed dogs. Like every other mineral (calcium, phosphorus, zinc, iron, magnesium, manganese, copper), the isolated, artificial, conical flask version is handled very differently by the body.
The problem is artificial minerals are not chelated (bonded) to a carbon molecule. This the body does not like. Minerals are INorganic, meaning not from the land of the living. The body knows and trusts the carbon molecule; they’re invited to the party, and the attached mineral gets in because they’re with him. Eg, dogs absorb about 10% of the zinc or iron oxide fed to them. This is why AAFCO’s pet food guidelines say we must give dogs lots, but this is incorrect. You need much less of the real stuff.
On top of this, when you read the iodine content of a supplement or food, that is the TOTAL iodine present in the food per 1g or 100g. But natural iodine is bound up in the food, not all of which we can digest, particularly in fibrous seaweed cells, where iodine is found. In fact, in vitro (done in a laboratory) digestion studies have reported the bioavailability of iodine from seaweed to be as follows: Laminaria spp (17%–28%), Sargassum fusiforme (12%), Palmaria palmata (10%), Undaria pinnatifida (2%–12%), Himanthalia elongata (4%), Porphyra spp (5%) and Ulva rigida (2%). In other words, only a small fraction of the iodine present is available to consumers, at most a quarter. The net result is less iodine is absorbed into the bloodstream and what is absorbed is absorbed slowly, over digestive time. This is not the case with isolated, conical flask iodide ADDED to pet food. Hence, studies of dogs fed either kibble OR real food supplemented with conical flask iodide develop thyroid issues.
How much iodine is in Dr Brady’s Dental…
You can see from our nutritional information that the iodine content of Dr Brady’s Dental is 0.07%. This means each 2g scoop contains a maximum (there will be seasonal variation here, but this is measured at the highest point of the season for safety) of 0.0014g of iodine or, more accurately, 1.4mg of iodine per 2g scoop. The recommended iodine intake for dogs (which are based on virtually zero science of any value whatsoever) is apparently 15 µg of iodine per kilogram of body weight per day. So, for example, a 10kg dog would need approximately 150µg (or 0.15mg) of iodine per day.
As we recommend a 10kg dog gets 1 scoop (1.4mg of iodine), it would appear dogs are getting 10 times their RDA for iodine each day. But how much iodine is your dog actually absorbing?! Again, these figures are based on TOTAL iodine in the food. But as we established above, digestion studies reveal that, at a max, only 20-30% of the stated iodine figure is actually available to us, and dogs and cats can’t digest plant matter like we can.
This instantly drops the above figure from 10 times their RDA to 2-3 times their RDA. Not so scary. Especially when you consider Japanese folk are happily consuming 8-20 times their RDA of iodine from seaweed and fish each day, with no problems at all. If anything, they are the healthiest among us. In fact, a study of dogs fed 15g of Ascophyllum per 1kg of dry food (which is around our maximum dose) for a month found the dogs showed “good health conditions throughout the study“, affecting neither faecal microbial parameters, intestinal immunity or nutrient digestibility.
And that’s at the max dose. We also add activated charcoal to the mix. Not only can it whiten teeth but activated charcoal is known to bind iodine. We have included enough to bind approximately 50% of the iodine present out of the mix, meaning even less is available to your pet to absorb. Very clever.
Iodine, in conclusion… Remember, the figures your vet, pet food company and even canine nutritionist are depending on (if using AAFCO’s figures…they’re all we have!) are based on conical flask iodide, that is, iodine not bound up normally in food. You absolutely need to be careful here. However, natural iodine does not work the same way. You cannot absorb all the iodine on the label. But still, if you’re concerned, go with a half dose of 1g per 10kg of dog. Dr Brady’s Dental will still work, it will just take longer.
My dog has hypothyroidism, what will happen if I give him this product?
Thyroids need iodine to function. That’s first. It’s a very vital nutrient. However, you don’t want to get toooo much of it. We make sure your pet won’t absorb too much via the inclusion of activated charcoal. We also include extra ingredients to help that thyroid along – selenium methionine from killed yeast is vital for thyroid function and EU organic chlorella will bind any heavy metals out of the mix, another win for thyroid that are so negatively impacted by them (hence they always get damaged by radiation).
Thus we do expect this product to boost their thyroid function, thereby reducing your need of thyroid meds. You need to monitor this with your (natural) vet.
Product FAQ
Q : What is the difference between Dr Brady’s Dental and Canident?
A : Both contain Irish seaweed but there the similarities end. Unlike Canident, my new version contains organic seaweed, handpicked and washed in freshwater, which will reduce the salt content. It’s also cool air dried <39oC, hopefully better preserving the good bits compared to normal animal feed. Unlike Canident, we add in some extra ingredients – activated charcoal, which will help reduce iodine absorption, Chlorella which will help bind any heavy metals present and therefore reduce their absorption; and peppermint, which kills off the biofilms in the mouth, improving odour.
All in all, with hopefully less iodine and heavy metals and as we also add selenium-methionine from killed yeast, we expect this to be the most pro-thyroid seaweed-based pet supplement on the market, by some margin.
Shipping Policy
Singapore Orders (Non-frozen items up to 3 working days via J&T Express Mon-Fri)
- Non-frozen items could enjoy FREE delivery with orders $38 and above.
- Non-frozen items will be delivered via J&T Express within 3 working days.
- Please note that our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, or security. If other arrangements are preferred, please leave us a remark or contact us before your package is dispatched.
Singapore Orders (Frozen items scheduled delivery via Lalamove Sat-Sun)
- This delivery option is not limited to just frozen items, however, if there are frozen items in the same order, it will be processed based on frozen item delivery.
- Frozen items could enjoy FREE scheduled delivery (Sat-Sun) with orders $100 and above.
- Orders cut-off time applicable for FREE scheduled delivery (Sat-Sun) is 6pm previous day.
- Orders made by Fri 6pm will be delivered on Sat-Sun at your selected date and time slots.
- Orders made by Sat 6pm will be delivered on Sun at your selected time slots.
- Frozen items will be delivered via Lalamove at a schedule day and time slots. Scheduled days are Sat and Sun between 9-1pm, 1-5pm or 5-9pm time slots.
- The 9-1pm, 1-5pm or 5-9pm time frame means the delivery will happen anytime between 9-1pm, 1-5pm or 5-9pm as per your selection upon checkout.
- We highly recommend that you choose a date and time slot whereby you can be present to receive the parcel within this time frame.
- Should you have difficulties being present, we can arrange for the driver to hang at your gate, however, our cooler packaging can only allow you to collect the package and store in the freezer latest by 2pm, 6pm or 10pm respectively.
- Please note for frozen item delivery, our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present, uncontactable and no other arrangements has been made prior, your package WILL BE RETURNED and an additional $20 will be charged for the re-arrangement of 2nd delivery. If other arrangements are preferred, please inform us before your package is dispatched.
Singapore Orders (Frozen items next-day delivery via Grab Express Mon-Fri)
- This delivery option is not limited to just frozen items, however, if there are frozen items in the same order, it will be processed based on frozen item delivery.
- Frozen items could enjoy NEXT-DAY FREE delivery (Mon-Fri) with orders $134 and above.
- Orders cut-off time applicable for NEXT-DAY FREE delivery (Mon-Fri) is 6PM previous day.
- Orders made by Sun 6pm will be delivered at your selected date Mon-Fri 4pm-8pm.
- Orders made by Thurs 6pm will be delivered on Fri 4pm-8pm.
- Frozen items will be delivered via Grab Express the same day anytime between 4pm-8pm, or you may choose another delivery date between Mon to Fri 4pm-8pm time frame.
- The 4-8pm time frame means the delivery will happen anytime between 4-8pm.
- We highly recommend that you choose a date whereby you can be present to receive the parcel within this time frame.
- Should you have difficulties being present, we can arrange for the driver to hang at your gate, however, our cooler packaging can only allow you to collect the package and store in the freezer latest by 9pm.
- Please note for frozen item delivery, our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present, uncontactable and no other arrangements has been made prior, your package WILL BE RETURNED and an additional $20 will be charged for the re-arrangement of 2nd delivery. If other arrangements are preferred, please inform us before your package is dispatched.
Singapore Orders (All items via Self Collection)
- Yes, you may also option for Self Collection.
- Self collection is applicable for all items.
- Self collection are strictly appointment based only, please call or whatsapp us at +6581176177 to arrange.
- Self collection address is at
- 80 Changi Road, Centropod@Changi #02-48, Singapore 419715.
- 330 Ang Mo Kio Ave 1, Singapore 560330
Malaysia Orders (Non-frozen items via FedEx)
- Non-frozen items to Malaysia could enjoy FREE delivery with orders $188 and above.
- Non-frozen items to Malaysia will be delivered via FedEx within 4 working days.
- Please note that our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, or security. If other arrangements are preferred, please leave us a remark or contact us before your package is dispatched.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, and losses once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
Other International Orders (Non-frozen items via various couriers)
- Non-frozen items to Worldwide will be delivered via various couriers within 15 working days.
- To know the exact delivery duration, kindly email us your address with postal code and we will get back to you soonest possible.
- Do note that we are not responsible for any import taxes/duties and other charges, delays, and losses once the package is with our courier partner. Please check with your local authorities for more information on taxes and prohibited/restricted items.
- Please note that our delivery vendor will attempt to reach you at the contact number that you've submitted. If no one is present or uncontactable for further instructions, your package will be left at the riser, door, gate, or security. If other arrangements are preferred, please leave us a remark or contact us before your package is dispatched.
Return Policy
Generally, all our products are strictly non-refundable nor exchangeable.
However, in the event you received an incorrect or defective item, or any other valid reason that you can't enjoy your purchase, we will provide a refund or an exchange, case by case basis.
All we ask is that when the item is returned, it should meet the following requirements:
- Reach out to us to arrange an appointment to drop off your item at 80 Changi Road, Centropod@Changi #02-48, Singapore 419715.
- Item returned should be in their original & sealed packaging. Broken seals will not be accepted, unless there's a valid reason, based on case by case basis.
- Please ensure at least 6 months of shelf life if it's a perishable item.
- Send us your order confirmation email for refund verification.
Items not eligible for returns:
- Food related, wearables, beds and carriers due to food safety & hygiene reasons.
- Items that are purchased from promotional pricing from all of our sales channels.
- Customers who had a history of returning more than 3 items.
When we receive the refunded/exchange item, we will review the condition of the item, and reach out to you to confirm and issue a refund/exchange within 7 working days. We regret that customers who decline to respect our policy will be ineligible for exchange, returns and refunds.
Do also note that if we find that a product has been intentionally damaged or tampered with, refunds will not be offered.
As generally, returns are not allowed otherwise, please check your order (e.g. type, size, colour, quantity, etc) before checking out. If you need help with any product, chat with us or please send us an email to ask@joofholisticpet.sg