About Green Juju
The Green Juju Story
When Kelley Marian’s joyful yellow lab, Bailey, was diagnosed with a rare joint tumor, the prognosis was grim and options were limited. With Bailey’s immune system already struggling, and recovery from even a simple biopsy already having taken a toll, major surgery didn’t feel like the right, or safe, move.
But Kelley, who had been managing her own health challenges through whole foods and juicing, saw another way.
She began Bailey on a raw food diet, adding in fresh greens and supporting her with Chinese herbs and acupuncture. And slowly, something amazing happened: Bailey got stronger, her energy came back, and her sparkle returned.
With guidance from a canine nutritionist and input from both holistic and conventional vets, Kelley developed a blend that made it easier for other pet parents to offer the same fresh-food boost at home. That first blend, Just Greens, marked the beginning of what would become Green Juju.
Between this healthy diet, exercise, and loads of love, they kept her cancer at bay for over a year. Eventually, Bailey was healthy enough to undergo the surgery and, with a resilient immune system on her side, she recovered beautifully.
Word of Bailey’s journey spread quickly. People wanted to know what was in the bowl and Kelley was happy to share it all from the research to the recipes. When you’ve seen firsthand how food can help transform a life, you can’t keep it to yourself.
Today, Green Juju has grown into a full line of thoughtfully crafted products including hydrating bone broths, freeze-dried whole food bites, fermented pastes, pure raw goat’s milk, complete & balanced frozen and freeze-dried raw diets, and more.
Everything we make is rooted in the same beliefs that started it all: Fresh food is powerful. Simple can be healing.
And your pet deserves to feel amazing.
Meet The Team
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Kelley MarianKelley Marian founded Green Juju in 2014 with a simple mission: to help other pet parents discover the healing and transformative power of whole foods, just like she did with her beloved yellow lab, Bailey.What began in her kitchen with a single blend of fresh greens and hope, quickly grew into something much bigger. From local shelves in the Pacific Northwest to stores across the country, Kelley has worked tirelessly to bring thoughtfully sourced, real food to pets from coast to coast.Today, she leads Green Juju with the same heart and hands-on approach that started it all, guiding everything from product creation to marketing, sales, and partnerships. She lives in Seattle with her husband, Michael, their daughter Madeline, their son Max, and their yellow lab puppy, Brody (a proud product tester).
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Billy HoekmanAs Green Juju’s VP of Nutrition and Communication, Billy Hoekman wears many hats. He’s deeply involved in formulation, product development, sourcing directly from farmers, and sharing the science behind why our pets thrive on real food.Billy is known for making nutrition approachable, breaking down complex science into everyday language. He’s frequently called upon to share his expertise as a speaker at conferences, universities, and industry events across the globe, and serves on the board of several pet wellness organizations. He also regularly attends AAFCO meetings and contributes to leading publications in the field.He lives in Lancaster, PA, with his wife, Emily, their daughter, Maple, and their dog, Huckleberry.
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Antoine SeaillesAntoine brings a uniquely full-circle perspective to Green Juju as VP of Business Development, shaped by more than two decades in pet retail, distribution, and industry leadership. With 14 years managing day-to-day operations at independent pet retailers and eight years specializing in vendor development at the distribution level, he knows exactly what it takes to help great products move—and meaningful partnerships grow. Before joining Green Juju, Antoine served as Director of Market Strategy at Pet Food Experts, where he guided emerging vendors to successfully connect with retailers and distributors. He also served on the board of the World Pet Association (WPA), chairing the Education and Retailer Engagement Committee and helping shape the direction of the industry’s largest trade show, SuperZoo. Antoine studied Hotel and Restaurant Management at Paul Smith’s College in the Adirondacks and honed his culinary skills at Le Cordon Bleu in Paris—a background that fuels his passion for real, thoughtfully crafted food. He brings that same sensibility to Green Juju, helping more pets access the good stuff and more retailers share it with confidence.
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Haley KingHaley King brings more than two decades of pet industry experience to her role as Executive Support at Green Juju. We mean it when we call her our unicorn — her calm presence, quick thinking, and an uncanny ability to keep all the moving parts running smoothly are truly magic at work. From managing distributor and direct orders to coordinating packaging and responding to inquiries with care, Haley is a vital force behind the scenes and a beacon of customer care.Her deep well of knowledge, steady dedication, and heart for helping others make her truly one of a kind. She lives in Eatonville, Washington, with her husband, David, and their three kids—Miley, Peyton, and Hunter on their lively mini farm filled with horses, goats, chickens, dogs, and cats, where every day is equal parts adventure and joy.
Ingredient Sourcing
Your pet deserves real food from real farms and trusted suppliers.
No shortcuts. No mysteries. Just fresh, responsibly sourced ingredients you can feel good about.
Proteins.
We only partner with farms and suppliers who prioritize animal welfare, sustainability, and nutrient-rich diets. Why? Because happier, healthier animals lead to more nourishing food—for your pet and the planet.
Our proteins are always:
- Free from hormones, antibiotics, and fillers
- Grass fed, for optimal nutrient density and healthy omega profiles
- Pasture raised, ensuring animal welfare and regenerative land practices
- Wild caught or harvested, supporting natural diets and sustainable ecosystems
- Sourced with care from regions that prioritize sustainability and animal welfare
Bison & Beef : 100% grass-fed and grass-finished. Our bison come from Wyoming and Colorado, and our beef is raised on lush pastures in the Pacific Northwest. These animals live outside, eat what nature intended, and their meat reflects it—with higher nutrient levels and ideal omega fatty acid ratios.
Pork : Pastured and free-ranging in Oregon. These pigs spend their lives outdoors, which boosts their vitamin D levels—something many commercial pork products lack. It’s rare to find pastured pork, but we wouldn’t settle for less.
Rabbit & Duck : Free-range and non-GMO. Our rabbit comes from Spain, where it’s raised to high welfare standards, and our ducks roam freely in California. Together, they offer clean proteins with naturally cooling energetics—ideal for pets that run a little hot.
Lamb & Goat : Grass-fed lamb and wild-harvested goat from Australia. Our lamb is pasture-raised with a 1:3 omega-3 to omega-6 ratio—a sign of serious quality. And our goats? They live wild, part of an ethical culling program that benefits the environment. Wild harvesting means peak nutrition and a naturally higher profile of vitamins, minerals, and healthy fats like EPA and DHA
Fruits, Veggies & Superfoods.
Imagine the produce section at your favorite organic co-op — vibrant, fresh, and full of life. That’s exactly what we bring to your pet’s bowl. We keep things as close to home as possible, sourcing organic produce from trusted farms in Oregon, California, Pennsylvania, and from Mexico in the off-season. If we can’t find it at home, we dig deep, sourcing only ingredients that align with our values, ethics, and standards of nutrition.
Turmeric – Certified organic & imperfectly perfect, sourced from Florida. We save the turmeric grocery stores reject, because it doesn’t have to be pretty to be nutrient-packed!
Coconut Oil – Fair Trade Certified and sustainably harvested in Thailand, ensuring farmers are paid equitably, communities are supported, and every scoop aligns with our values.
Kelp – Responsibly wild-harvested from Iceland’s pristine waters, with sustainable management practices that protect marine ecosystems and preserve the purity of this nutrient-rich sea vegetable.
Mushrooms – From the first certified organic mushroom farm in the U.S., operating for over 100 years with an incredible compost loop that feeds local Pennsylvania farms.
Beets & Purple Cabbage – From small, Central PA farms enriched by our mushroom compost— a beautiful example of circular farming and nutrient-rich soil in action.
Raw Goat’s Milk – Our raw goat’s milk comes from a cooperative of 15 small family farms in Pennsylvania, where goats roam open pastures, bask in the sunshine, and live as nature intended. Every farm follows rigorous human-grade standards, including biweekly testing, to ensure uncompromising quality. The result is the GOAT for your pet’s gut health. One of the most nutrient-dense, probiotic-rich, and bioavailable foods on the planet. With enzymes, minerals, and naturally occurring probiotics, this milk supports digestion, immunity, and whole-body vitality.
Green Juju FAQ
Everything everyone has asked us (and more!)
We believe curious, conscientious pet parents are the best kind—and we’re here to support you every step of the way.
Below are answers to the questions we get asked the most. Still have a question we haven’t answered? Reach out to us!
Frozen & Freeze-Dried Raw Diet FAQ
What makes Green Juju’s food unique?
Three things:
We use primarily organ meat. Instead of traditional muscle meat, we use heart, which is incredibly nutrient-dense. It supports your pet’s heart, liver, and kidney health by delivering the exact nutrients those organs need.
No synthetic vitamins or minerals. We meet nutritional needs using real, nutrient-rich ingredients—just a touch of leafy greens and kelp to round out Vitamin K1 and iodine.
No fish oil.Fish oil can trigger sensitivities in some pets. Thanks to our sourcing—grass-fed, pasture-raised, and wild-caught proteins—our food naturally has a healthy omega 3:6 ratio.
Where is the “meat” in your food?
I’ve heard too much organ meat can upset my dog’s stomach. Is that true?
We understand the concern, but there’s no scientific proof that higher organ meat causes digestive problems. After an AAFCO feeding trial and over two years on the market, we’re happy to report that our food has proven excellent digestibility and functionality results!
Do I need to add fish oil to your food? Can I if I want to?
How much food does my dog need?
That depends on your dog’s size, age, and activity level. Use our feeding calculators as a starting point for frozen and freeze-dried diets as a starting point, and adjust as needed.
Can I lightly cook the frozen food?
We recommend serving it raw. Our recipes are formulated to be complete and balanced in their raw state, and cooking can deplete sensitive nutrients. For best results, serve it as nature intended.
Is Green Juju’s food complete and balanced for puppies?
Is it safe for pregnant dogs?
Yes. We recommend feeding up to double the normal amount during pregnancy to support mama and pups.
Is this food appropriate for the growth of large breed puppies?
How many cups are in a bag of freeze-dried food?
Approximately 8.3 cups per bag.
I have a large breed dog. Can I feed them freeze-dried?
You can, but for large breeds, our frozen food is a more cost-effective option. Freeze-dried is great for convenience, but may be less budget-friendly for big eaters.
What is the ash content in your freeze-dried and frozen food?
Freeze-Dried:
- Bison: 8.82%
- Beef: 8.80%
- Pork: 8.52%
- Lamb: 4.02%
- Goat: 8.71%
- Rabbit with Duck Liver: 9.22%
Frozen:
- Beef: 1.34%
- Pork: 0.96%
- Lamb: 1.34%
- Goat: 2.72%
- Rabbit with Duck Liver: 2.6%
Do you add copper to your food?
Is your food high in copper? Should I be concerned?
Our food contains naturally occurring copper, which is better utilized by the body than synthetic forms. According to holistic vet Dr. Katie Woodley:
“There has never been a scientific correlation between naturally occurring copper and negative outcomes. For most pets, it’s safe, essential, and well-processed by the body.”
Can Green Juju recipes be fed to cats too?
What are the feeding guidelines for cats?
FREEZE-DRIED:
- 5 pounds - 1.12 oz - 8/10 cup - (150 calories)
- 10 pounds - 1.87 oz - 1 cup - (250 calories)
- 15 pounds - 2.63 oz - 1.5 cups - (350 calories)
- 20 pounds - 3.38 oz - 2.25 cups - (450 calories)
FROZEN:
- 5 pounds - 4 oz - (150 calories)
- 10 pounds - 6.75 oz (250 calories)
- 15 pounds - 9.5 oz - (350 calories)
- 20 pounds - 12 oz - (450 calories)
Why isn’t the food labeled for cats?
How long does freeze-dried food stay fresh after opening?
Up to 3 months if stored sealed in a cool, dry place.
How long does frozen food stay fresh after opening?
What about the 5% organ rule? Doesn’t Green Juju use more than that?
That rule is typically based on concerns about vitamin A or D toxicity. But when vitamins A, D, and K2 occur naturally, they help metabolize, balance, and support each other, preventing toxicity. Our short ingredient list reflects how nutrient-dense organs like heart, liver, and kidney truly are.
What kind of Vitamin E preservative do you use? Is it synthetic?
We use mixed tocopherols derived from food—non-GMO and naturally sourced. It’s gentle and well-tolerated, even by sensitive pets.
Why are there ice crystals on the food? Is it freezer-burned?
Whole Food Supplements FAQ
Can I refreeze a supplement I’m not using right away?
Yes! Portion into smaller containers or use an ice cube tray for easy refreezing.
The feeding recs for frozen blends seem high—do I have to use that much?
Should I stick with the same frozen blend or rotate?
Rotation is ideal! Each blend contains different plant ingredients. Rotate all four and you’ll be feeding them 24 different plants in a month—great for microbiome diversity!
If you are dealing with cancer or yeast and need a low-carb diet, Bailey’s Blend, Just Greens, Vitality Blend are below 3% net carb. The Golden Blend is less than 6% net carb.
The last consideration is the protein. Just Greens has bison bone broth, Bailey’s Blend has turkey bone broth, Vitality Blend has venison bone broth, and Golden Blend has duck bone broth.
We also have the Just Greens Freeze Dried which does not have a bone broth at all to support pets with protein sensitivities.
How long do supplements last in the fridge?
- Just Greens, Vitality Blend, Golden Blend and Bailey’s Blend* : 5-7 days in the fridge
- Bison, Duck and Venison bone broths : 5-7 days in the fridge
- Lua’s Golden Paste and Bam’s Beets : 30 days in the fridge
- Mushroom Probiotic : 30 days in the fridge
- Raw Goat’s Milk : 14 days in the fridge
- Frozen : 3 days in the fridge once thawed
- Freeze-Dried : 3 days in the fridge once rehydrated
Heads Up! Bailey’s Blend and Vitality Blend will ferment itself after 8 days in the fridge. Once fermented, it can last up to 22 days. Must transfer to a glass container as the paper will degrade after 5-7 days.
HELP! My dog ate the oxygen pack! Is it toxic?
Not to worry! It’s non-toxic – we use OxyFree brand. Just monitor your dogs water intake, and if needed, contact your vet or the ASPCA for more information.
Why does the product look different than last time?
Variations in color and texture are totally normal! We use real, whole food in small batches—and that means beautiful, natural variation.
Does your Raw Goat’s Milk contain probiotics?
Mushroom broth vs. mushroom probiotic—what’s the difference?
Mushroom broth is cooked at high temperatures and/or pressure to release nutrients into the broth.
Mushroom probiotic is raw and fermented, keeping the full spectrum of nutrients, enzymes, and probiotics intact.We soak mushrooms in water and sea salt, causing naturally existing probiotics and yeast to grow and eat the mushroom's carbohydrate content, releasing the mushroom nutrients as the bacteria metabolize them. This process allows us to keep everything in a raw food state, enhancing all the bacteria and nutrient properties.
Quality Sourcing
Where do you source your proteins?
Beef - Grass-fed from the Pacific Northwest
Bison - Grass-fed from Colorado and Wyoming
Pork - Pasture-raised from the Pacific Northwest
Goat - Wild-harvested from Australia
Lamb - Grass-fed from Australia
Rabbit - Free range in open barns from Spain
Duck - Free-range with outdoor access from California
Why aren’t all your proteins grass-fed?
Food Safety
Do you use High-Pressure Processing (HPP)?
Yes! HPP safely eliminates pathogens while preserving the raw state of the food.
Which products are HPP’d?
What’s your HPP process?
180 seconds at 87,000 PSI—no heat applied.
Why is the food brown? Is it cooked?
Nope! The food is double ground, and exposure to oxygen can cause browning. It’s purely cosmetic with no compromise in quality.