Hi, I'm Judyvein (Judy) Cheng — founder of JOOF Holistic Pet, a Certified Professional Canine Nutritionist (CPCN), and a Certified Raw Nutrition Coach for Cats & Dogs (BRNC).

Welcome to PawNutrition, where we build a personalized fresh food feeding framework around your pet's individual needs — balance over time, not a fixed formula. While PawConsult digs into root causes and organ health, PawNutrition focuses on translating your pet's needs into a practical, customized diet.

We believe every animal deserves food tailored to them, not a one-size-fits-all recipe. As your pet's needs evolve — through growth, activity, health changes, or life stage — your feeding framework should evolve with them.

Ready to build your pet's personalized nutrition plan? Explore PawNutrition below. Already have a feeding framework and just need it fine-tuned? Book a PawNutrition Adjustment instead.