About JOOF
JOOF Holistic Pet is a 100% holistic pet store in Singapore. We curate premium pet products with pet parents' concerns as our absolute priority.
Every product recommended in our store aims to support and improve your pet's emotional and physical well-being, helping them achieve a better quality of life without compromise.
The Heart Behind What We Do
When you shop with us or talk to us, you aren't just browsing retail shelves. You are stepping into a curated sanctuary built by pet parents, for pet parents. We look past the surface of standard pet care, doing the deep detective work required to understand what your furkid is truly trying to tell you.
Because every pet is a completely unique individual, they deserve a standard of care that reflects exactly that.
A Different Standard of Care
At JOOF, we don’t follow trends—we follow truth.
Our approach is rooted in holistic wellness, where health is not just the absence of symptoms, but the complete balance of the entire body.
From nutrition to environment, every single element matters.
We focus on what truly supports long-term wellbeing.
Below is how we partner with you to achieve it:
Understand your pet from within.
We offer specialized, non-invasive testing to help uncover hidden environmental or dietary triggers, guiding you toward better daily nutrition and lifestyle choices.
→ Nutrition & Heavy Metal Test
→ Food & Environmental Sensitivity Test
→ Gut Microbiome Test
Get a dedicated plan for your pet's needs.
We deep-dive into your pet's unique symptoms, lifestyle, and history to help you make informed holistic choices with total confidence. Start with our complimentary assessment or explore full consultation options.
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Wellness Testing
Understand your pet from within.
We offer specialized, non-invasive testing to help uncover hidden environmental or dietary triggers, guiding you toward better daily nutrition and lifestyle choices.
→ Nutrition & Heavy Metal Test
→ Food & Environmental Sensitivity Test
→ Gut Microbiome Test -
Tailored Guidance
Get a dedicated plan for your pet's needs.
We deep-dive into your pet's unique symptoms, lifestyle, and history to help you make informed holistic choices with total confidence. Start with our complimentary assessment or explore full consultation options.
Our Story
Born from experience, not theory.
In 2018, as first-time pet parents, we welcomed our French Bulldog, Wangcai, into our lives. What followed was a long, exhausting journey through chronic skin conditions, relentless allergies, and ongoing health struggles that conventional methods simply could not resolve.
Despite countless vet visits, heavy medications, and premium prescription diets, his condition never truly improved. That heartbreaking helplessness changed everything for us. We stopped blindly following the standard manual and started asking deeper questions about what true health actually means.
Through intensive research and global holistic resources, we uncovered a profound truth: real healing begins from within. By shifting to fresh, targeted nutrition and natural, whole-body support tailored entirely to him, Wangcai slowly began to heal.
JOOF was built so you never have to walk that confusing, overwhelming path alone.
Today, At JOOF
Behind every single product we carry is intensive study, research, and real-world application. We don’t believe in quick fixes or temporary solutions.
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Deep Ingredient Auditing: We carefully examine raw formulations and ingredients to ensure they are 100% safe, clean, and genuinely beneficial.
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Tried and Tested: Many of the brands we stock are ones that played a vital role in our own personal journey with Wangcai, giving us deep, real-life experience in how they support long-term healing.
Because we recognize that every animal is a completely unique individual, our approach goes far beyond simply handing over retail items.
We take the time to understand, listen, and guide you toward what genuinely suits your pet’s exact biological needs—handling care with deep empathy instead of a copy-and-paste manual.
Ready to transform your pet's health from the inside out?
Our Frequently Asked Questions
What makes JOOF Holistic Pet different?
Every single brand we carry undergoes a rigorous curation process—we audit raw ingredient formulations, verify safety standards, and test them extensively with our own furkids, Wangcai and Beanbean.
When you seek advice from us, you get deeply personalized, empathetic guidance rooted in real-world holistic experience.
What are the available modes of payment?
🏡 Visiting us in person? We also proudly accept CDC Vouchers for all in-store purchases! If you prefer to pay by Cash, please note that we require the exact amount as we do not keep change on hand.
If you have a preferred payment method not listed here, please feel free to reach out to us directly—we will always do our absolute best to accommodate you!
Can I walk into your store for a consultation anytime?
As a fellow pet parent, I can sometimes be tied up at home tending to essential dog mom duties! Securing a time slot in advance ensures we can give you and your furkid our 100% undivided attention, care, and space without any rush.