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  • JOOF PawNutrition | Dog & Cat Nutritionist for Raw & Cooked Food
  • JOOF PawNutrition | Dog & Cat Nutritionist for Raw & Cooked Food
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JOOF PawNutrition | Dog & Cat Nutritionist for Raw & Cooked Food

🥗 PERSONALISED FEEDING FRAMEWORK

JOOF PawNutrition

Personalised Fresh-Food Feeding Framework

A practical, personalised feeding framework for pet parents who want to prepare fresh food confidently — without having to calculate every nutrient themselves.

PawNutrition helps you understand how much to feed, what components to include, and how to work with different Raw Meaty Bone or calcium alternative options.

🌿 What Is PawNutrition?

PawNutrition is a personalised balance-over-time fresh-food feeding framework. Your framework is personalised based on your pet's:

✓ Current weight
✓ Target weight
✓ Body condition
✓ Activity level
✓ Selected RMB or calcium alternative
✓ Current feeding information from intake

It gives you a practical structure you can use and rotate over time.

🔄 Flexible Feeding, Not a Complicated Recipe

PawNutrition is designed around balance over time. You don't need to feed exactly the same protein or ingredients every day — you can rotate suitable foods according to what your pet tolerates, what's available, what you're comfortable sourcing, and what your pet enjoys. The goal is to give you a practical framework you can actually maintain.

⚠️ If your pet has a medical condition, complex nutritional needs, persistent unexplained weight changes, or is pregnant/lactating — please complete our Free Assessment first. This allows us to review your pet's situation and determine whether PawNutrition or PawConsult is the more appropriate service.

Please do not purchase PawNutrition first if your pet has a complex medical or nutritional situation.

➡ Start Your Free Assessment
🐾 Suitable for puppies, kittens, adult, and senior pets.
📋 What to Expect

Your PawNutrition Guide is personalised to your pet's information. Here's what's included, and what it isn't:

✓ Personalised daily feeding amount — a recommended starting amount based on your pet's current information and body condition
✓ Personalised meal components — individual amounts for components like the calcium, offal, muscle meat, seafood and more
✓ Up to 3 selected calcium sources — including Raw Meaty Bone, eggshell powder or seaweed calcium, based on what you select at intake
✓ Protein rotation guidance — flexibility to rotate suitable proteins according to your pet's tolerance, availability and preferences
✓ Component guidance — practical guidance on what to do if your pet cannot initially tolerate certain components
✕A therapeutic diet
✕A medical nutrition plan
✕A condition-specific supplementation protocol
✕An individually formulated complete-and-balanced recipe
✕A substitute for veterinary care
🚀 How It Works
Step 1 Purchase PawNutrition

Complete your order and intake information.

Step 2 Complete the PawNutrition Intake

Provide your pet's current information, feeding details, body-condition photos, and selected calcium sources.

Step 3 We Create Your Personalised Framework

Your feeding amount and selected feeding options are prepared based on the information provided.

Step 4 Receive Your PawNutrition Guide

Use your personalised framework to prepare and rotate your pet's fresh-food meals. You'll typically receive your guide within 3 business days of submitting your intake.

📌 Important Notes

PawNutrition is a personalised balance-over-time fresh-food feeding framework, based on the information provided at the time of purchase. It is not an individually formulated complete-and-balanced recipe, and is not intended to diagnose, treat or manage medical conditions.

Your pet's nutritional needs may change with age, weight, activity and health status. Please consult your veterinarian before introducing significant dietary changes or adding anything new to your pet's feeding or supplementation protocol.

PawNutrition Adjustment — S$34

Your framework is based on your pet's circumstances and selected calcium sources at the time of purchase. Within 3 months, an adjustment — such as a significant weight, activity, or lifestyle change, or adding a calcium source beyond your original selections — is available for S$34. After 3 months, a new PawNutrition purchase is required to reassess your pet's current needs.

➡ Get a PawNutrition Adjustment
PawNutrition is not a substitute for veterinary care and does not diagnose, prescribe, or treat disease. If your pet has a medical condition, complex nutritional needs, or any specific health concerns, please consult your veterinarian.
👩‍⚕️ Meet Your Nutritionist
Pet Nutritionist Judyvein Cheng CPCN BRNC

Judyvein (Judy) Cheng

Founder of JOOF Holistic Pet • CPCN • BRNC

Hello! I'm Judyvein (Judy), founder of JOOF Holistic Pet, a Certified Professional Canine Nutritionist (CPCN), and a Certified Raw Nutrition Coach for Cats & Dogs (BRNC).

My passion is helping pet parents better understand their dogs' and cats' health through nutrition, fresh food, holistic wellness, and evidence-informed natural approaches. I believe every pet deserves an individualised approach because there is no one-size-fits-all diet. My role is to give you a practical, personalised feeding framework — and to support you as you learn to prepare your pet's meals with confidence.

🎓 Training & Certifications

My work is grounded in extensive professional training, continuous advanced education, and hands-on experience in canine nutrition and holistic animal wellness.

Professional Certifications & Qualifications

  • Certified Professional Canine Nutritionist | Feed Real Institute
  • Certified Raw Nutrition Coach for Cats & Dogs | Dr. Billinghurst Institute
  • Canine Nutrition Certification | The Academy of Natural Health Sciences Training Center (New Jersey, USA)
  • Pet Care and Management | Singapore Temasek Polytechnic
  • Certified International Canine First Responder (First Aid) | MJ First Aid Training

Advanced Specialized Training

  • B.A.R.F. (Biologically Appropriate Raw Food) Coaching Program | Trained under Dr. Ian Billinghurst
  • Canine Basic Energetics | Trained under Rita Hogan, Clinical Canine Herbalist
  • The LifeExtend Method Coaching Program | Trained under Dr. Ava Frick
  • Pet Intolerance Test Consultant | Trained under Glacier Peak Holistics Team

Current Advanced Studies (Continuous Education)

  • Clinical Pet Nutritionist Candidate | Studying under Clinical Animal Nutrition Academy (CANA) – Integrative Veterinary Education by Dr. Ava Frick
  • Holistic Canine Herbalism (Level 1) | Studying under Clinical Canine Herbalist, Rita Hogan
  • Canine Embryonic Therapy | Studying under Clinical Canine Herbalist, Rita Hogan

📜 Credential Proof

Tap any certificate to view in full size.

Service FAQ

My pet is a picky eater — will this still work?

PawNutrition is built around flexibility and rotation, which often helps picky eaters more than a single fixed recipe would — giving you room to adjust proteins and components to what your pet responds well to.

I have multiple pets — do I need a separate PawNutrition for each?

Yes, since your framework is personalised to each individual pet's weight, body condition, activity level, and needs — even siblings can have different requirements.

Can I request changes to my framework if my pet's routine changes (not just weight)?

Yes — beyond weight, things like a change in activity level or lifestyle can also be considered under a PawNutrition Adjustment. See Important Notes for eligibility and cost.

How long is my PawNutrition Guide valid for before I need a new one?

Your guide is based on your pet's circumstances at the time of purchase. As a general guide, we recommend reassessing every few months, or sooner if your pet's weight, activity, or health status changes meaningfully.

What happens if I don't use my guide right away — does it expire?

Your guide itself doesn't expire, but keep in mind the 3-month Adjustment window is counted from your original purchase date, not from when you start feeding.

Can I get support if I have questions after receiving my guide, or is that only during the 3-month adjustment window?

You'll have 7 days of WhatsApp clarification support after receiving your guide. Beyond that window, further changes would fall under a PawNutrition Adjustment.

⚠️ Important Disclaimer:

I am a Certified Professional Canine Nutritionist and Raw Nutrition Coach for Cats & Dogs — not a veterinarian. JOOF Holistic Pet does not provide veterinary diagnosis, treatment, or emergency medical care. All guidance provided, including through PawConsult, PawConsult Review, PawNutrition, and the Free Assessment, is for educational and supportive purposes only and is intended to complement — not replace — conventional veterinary care or prescribed medications. It is not intended to diagnose, treat, cure, or prevent any medical condition. Recommendations are offered as holistic alternatives for your consideration, based on the information submitted. If your pet requires immediate veterinary attention, please consult your veterinarian promptly. Pet parents are encouraged to discuss any specific medical concerns with their veterinarian.

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JOOF PawNutrition | Dog & Cat Nutritionist for Raw & Cooked Food JOOF PawNutrition | Dog & Cat Nutritionist for Raw & Cooked Food

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