We get it. There are a LOT of dog shampoo companies that claim to have all natural and organic products, you need to do your homework! Our organic dog shampoo really is organic - USDA Certified through the National Organic Program.

We don't use a few organic ingredients and then make misleading claims. Our PRODUCTS are USDA certified to organic. You can rest assured that you are getting a true all natural dog shampoo!

It is a fact. We don't deny it. When your source ingredients are organic, non-GMO, sourced with quality and integrity they do cost more. Your furry family is worth every penny.

The difference is primarily in the bases.

USDA Organic Base: Organic Aloe Juice, Organic Saponified Oils of Coconut, Shea Butter, Olive, Sunflower, and Jojoba, Organic Vegetable Glycerin, and Organic Rosemary Extract.

Organic to Food Standards: Saponified Organic oils of Coconut, Olive, and Jojoba, and Rosemary Extract.

4-Legger will not dry your dog's skin or strip the natural oils. In fact, it will do quite the opposite! Over the years, soap has gotten a bad reputation because manufacturers who produce soap sell the glycerin that is developed during the soap making process (saponification). Glycerin is natural humectant - it absorbs water from the air and attracts moisture to the skin and hair. Only the highest quality soaps retain the glycerin. Other manufacturers sell the glycerin or use them in other products that they manufacture like lotions to treat dry skin as they command higher prices!

Also, these poor quality and mass market soaps usually have free alkali in them, making them harsh and drying. This is great for shelf life - and it increases the lather. It is also drying to the skin.

Free alkali will find every last bit of the natural oils in your dog's skin and coat and saponify them (turn them into soap), leaving your dog dry and "squeaky clean". Too high a coconut oil percentage in the formulation, the addition of artificial color and fragrance increases the probability that the soap will be drying.

4-Legger retains 100% of the glycerin in the product and there are no free alkalis in our formulations.

Yes! You can use 4-Legger on your cat and any other animal in your house (including on yourself)! Yes - we admit it - we wash in 4-Legger!

Absolutely! All of our ingredients are human grade and safe and non-toxic. We use 4-Legger products on ourselves and we get reports of customers doing the same.

One of our customers said that while he bought 4-Legger for his dog he began to use it in the shower- from his head to his toes and while shaving. Since using 4-Legger he hasn't had to add moisturizer after shaving - which he had done for over a century! Way to go 4-Legger!